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CENTURY 21 LAUNCHES CHANNEL ON YOUTUBE

March 12th, 2008 8:40 AM

Century 21 Real Estate LLC has launched a branded Channel on YouTube that is dedicated to helping people showcase and search for real estate around the world. Aimed at sellers, buyers and enthusiasts, the Channel will provide the opportunity for customers and agents to create and submit user-generated content. In addition, to officially launch the branded channel on YouTube, the Century 21 System will hold a national consumer-generated video contest.

Instead of the traditional photographs, virtual tours and videos on today's real estate sites, videos uploaded by agents and sellers on YouTube will have a personal touch that can help a prospective buyer better decide which homes may be right for his needs. A video voiceover can highlight areas of interest in the home, as well as showcase recent home upgrades or renovations to the potential buyers.

Video might be the way that properties are marketed in the future as generation "Y"ers begin to enter the age of first time homebuying.

Posted by Brian Banak on March 12th, 2008 8:40 AMPost a Comment (0)

MORE ON OPENHOUSE.COM

March 24th, 2008 4:49 PM

OpenHouse.com, a leading consumer destination site for open house listings nationwide, has announced an agreement to receive a bulk data feed from Prudential Real Estate Affiliates, Inc. With this agreement, all Prudential Real Estate open house listings will be automatically uploaded to OpenHouse.com on a daily basis.

OpenHouse.com will be starting a consumer marketing campaign very soon.

Posted by Brian Banak on March 24th, 2008 4:49 PMPost a Comment (0)

OPENHOUSE.COM

March 8th, 2008 8:25 AM

Finally, there is a website where consumers can go to see open houses for all agecies in one place. That website is OpenHouse.com.

OpenHouse.com, a leading consumer destination site for open house listings nationwide, has announced that it has successfully begun receiving bulk data feeds from the real estate industry at large. Real Estate One, a leading independent real estate brokerage firm headquartered in Southfield (MI), is the first outside company to post its open house listings on OpenHouse.com. Previously, OpenHouse.com accepted listings exclusively from real estate brokerages affiliated with its parent company, Realogy Corporation, and its franchise brands: CENTURY 21, Coldwell Banker, ERA and Sotheby's International Realty.

OpenHouse.com currently allows consumers to search by price, date/time, location or number of bedrooms. The site will remain neutral at all times and will not allow searches by specific brand or brokerage name. OpenHouse.com has made the commitment that it will not accept any real estate brand, brokerage or ancillary service advertising on its site.

All Century21 Alaimo & Corrado open houses are available on OpenHouse.com effective immediately.

Posted by Brian Banak on March 8th, 2008 8:25 AMPost a Comment (0)