March 12th, 2008 8:40 AM

Century 21 Real Estate LLC has launched a branded Channel on YouTube that is dedicated to helping people showcase and search for real estate around the world.  Aimed at sellers, buyers and enthusiasts, the Channel will provide the opportunity for customers and agents to create and submit user-generated content.  In addition, to officially launch the branded channel on YouTube, the Century 21 System will hold a national consumer-generated video contest.

Instead of the traditional photographs, virtual tours and videos on today's real estate sites, videos uploaded by agents and sellers on YouTube will have a personal touch that can help a prospective buyer better decide which homes may be right for his needs.  A video voiceover can highlight areas of interest in the home, as well as showcase recent home upgrades or renovations to the potential buyers.

 

Video might be the way that properties are marketed in the future as generation "Y"ers begin to enter the age of first time homebuying.

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